Digital Marketing

Learn Digital Marketing from basics to advanced, including SEO, social media marketing, Google Ads, content marketing, email marketing, and analytics tools used by professionals.

• Description
• Curriculum
• Instructors
• Review

Course Overview

This Digital Marketing course is designed to provide a comprehensive introduction to online marketing strategies and tools. You will learn how businesses promote their products and services using SEO, social media, paid advertising, content marketing, email marketing, and analytics through hands-on projects and internships.

Module 1: Digital Marketing Fundamentals

• 1. Introduction to Digital Marketing
• 2. Digital Marketing Channels Overview
• 3. Customer Journey & Funnel
• 4. Branding & Online Presence
• 5. Case Studies

Module 2: Search Engine Optimization (SEO)

• 1. How Search Engines Work
• 2. Keyword Research & Analysis
• 3. On-page & Off-page SEO
• 4. Technical SEO Basics

Module 3: Social Media Marketing

• 1. Social Media Platforms Overview
• 2. Content Strategy & Planning
• 3. Instagram, Facebook & LinkedIn Marketing
• 4. Social Media Analytics

Module 4: Paid Advertising & Performance Marketing

• 1. Google Ads Fundamentals
• 2. Search & Display Campaigns
• 3. Social Media Paid Ads
• 4. Campaign Optimization

Module 5: Content, Email & Analytics

• 1. Content Marketing Strategy
• 2. Blogging & Copywriting Basics
• 3. Email Marketing Campaigns
• 4. Google Analytics & Reporting

Module 6: Projects & Career Preparation

• 1. Live Digital Marketing Project
• 2. Campaign Case Studies
• 3. Portfolio & Resume Building
• 4. Interview Preparation

Instructor: Digital Marketing Industry Expert

4.8 ⭐⭐⭐⭐⭐ 4,500+ learners