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Marketing Management
Training

Understand the scope and career prospects of Marketing Management, learn how marketing strategies, consumer behavior, branding, and market research are applied across industries through practical training and internship programs, and develop the essential skills required to become a successful marketing professional.

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Marketing managment

Learn how to use NumPy, Pandas, Seaborn, Matplotlib, Plotly, Scikit-Learn, Marketing managment, TensorFlow, and more!

Course Overview

This Marketing Management course is designed to provide a comprehensive understanding of marketing principles and business strategies. You will learn market research, consumer behavior, branding, pricing, promotion, and strategic marketing concepts through real-world case studies and practical applications.

  • 1. Meaning & Scope of Marketing Management
  • 2. Evolution of Marketing Concepts
  • 3. Marketing Environment
  • 4. Role of Marketing in Business
  • 5. Case Studies

  • 1. Consumer Buying Behavior
  • 2. Factors Influencing Consumer Decisions
  • 3. Market Segmentation, Targeting & Positioning (STP)
  • 4. Market Research Process

  • 1. Product Life Cycle (PLC)
  • 2. New Product Development
  • 3. Branding & Brand Equity
  • 4. Packaging & Labeling

  • 1. Pricing Objectives & Strategies
  • 2. Promotional Mix
  • 3. Advertising & Sales Promotion
  • 4. Distribution Channels & Logistics

  • 1. Strategic Marketing Planning
  • 2. Competitive Strategies
  • 3. Introduction to Digital Marketing
  • 4. Marketing Analytics Basics

  • 1. Marketing Case Study Project
  • 2. Brand Analysis Assignment
  • 3. Resume & Interview Preparation
  • 4. Career Opportunities in Marketing

Instructor: Marketing & Business Management Expert

User
4.8 ⭐⭐⭐⭐⭐ 4,300+ learners
Course Features
  • Lectures: 9
  • Duration: 1.5 hours
  • Skill Level: All level
  • Language: English
  • Students: 560
  • Certificate: Yes
  • Assessments: Yes
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